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Whether you’re hiring out or doing it yourself, your name is the one that’s on it. Ultimately, that means you’re responsible. You don’t necessarily need to be involved in the day to day on the business end, but at least…

Keep in mind that things like increased customer satisfaction, decreased customer support response time and infrastructure costs are actual returns on investment–they’re just harder to measure.

Before you head out to Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, StumbleUpon and the fifteen other social networks that have popped up since we wrote this post to make accounts, think about these things…

It’s been one crazy week for the major airlines in the world of social media. What can the airlines teach you about social media storytelling? Let’s look at the events of the last week.

On the surface, Mad Men might only seem to be tangentially related to you running your business social network, but the show that has won more than fifty different awards and it’s creator, Matthew Weiner, have some good ideas for you and your business.