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Does Your Business Need Social Media? Part 3

business-man-enigma

Does Your Business Need Social Media? Part 3

Social Media

When it comes right down to it, who determines what kind of social media presence your business has? Entrepreneur says it starts at the top. In an interview with Vanity Fair, published in part on Business Insider, actress Emma Thompson says “social media is destructive to society as a whole.” In Part 1 and Part 2 of Does Your Business Need Social Media we discussed ROI, the time commitment for doing it yourself, and even outsourcing the management to a different firm. Regardless of where you stand on the discussion from the first two parts, you’re going to have to be involved in some capacity–even if it’s only the decision making.

Let’s consider for a moment that you’re Audi, TD Ameritrade or President Cheese. These brands, and others, are all represented by the digital design and advertising firm Huge. Business Insider spent some time with Huge to figure out what goes into one of their social media campaigns or whether or not it was just “dicking around on the Internet all day.” The following tweet from President Cheese was nearly two months in the making.

business-insider-social-media-3

As tweets go, it’s good. There’s a compliment to your customers. A story about your product and helpful hints about its use. There’s even a hashtag about their Art of Cheese campaign. That’s everything you need in a tweet. Huge was ultimately responsible, but it bears the President Cheese brand name. In the end, that means someone had to sign off on it.

Whether you’re hiring out or doing it yourself, your name is the one that’s on it. Ultimately, that means you’re responsible. You don’t necessarily need to be involved in the day to day on the business end, but at least familiarize yourself with the social media channels on a personal level so you’re not like one of the 68% of the Fortune 500 CEOs with no social presence.