May 2014

Whether you’re hiring out or doing it yourself, your name is the one that’s on it. Ultimately, that means you’re responsible. You don’t necessarily need to be involved in the day to day on the business end, but at least…

Keep in mind that things like increased customer satisfaction, decreased customer support response time and infrastructure costs are actual returns on investment–they’re just harder to measure.

Before you head out to Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google+, StumbleUpon and the fifteen other social networks that have popped up since we wrote this post to make accounts, think about these things…